2024 Amazon Global Benchmark

Open from July 8th 2024 to August 2nd 2024

Register Now
DCG's Digital Commerce Capability Platform

Building on the success of our 2023 Amazon Europe benchmark, we are excited to release the global 2024 Amazon benchmark.

We invite all brand manufacturers to participate in the Amazon benchmark, to gain access to the 2024 Amazon industry report. It's free for anyone at any level of any brand manufacturer to participate at the Basic level. We have more advanced options to evaluate your brand’s performance against industry standards. DCG digital commerce experts host workshops and make targeted recommendations for your organisation to accelerate profitable Amazon growth.

Evaluate your brand’s performance

See how your brand stacks up against industry standards

Market
Insights

Market Insights: Gain access to in-depth market insights including most admired brands, industry trends & challenges.

Expert-hosted workshops

Expert-hosted workshops: DCG’s agile local and regional workshops deep dive into brand strengths and development areas.

Presentations

Executive level presentations of brand results and DCG’s tailored recommendations.

Free for anyone at any level

Anyone can participate for free and receive the industry trends output.

What’s new in our 2024 Amazon global benchmark?

In our 2024 global Amazon benchmark, we will incorporate both our 2023 core topics that remain relevant today, and the following:

Profitability

Identifying and managing challenges

Deductions

Size of issue across the industry

Amazon Media

Budget ownership and full funnel use

Amazon Vendor Negotiations

('AVNs') Insights on length, ease and keys to success

Amazon Partners

Covering 10 speciality areas of agency support

AI for Amazon

AI adoption

Customer testimonials

Quotes on DCG's benchmarking from some of the world's leading brands

2024 Amazon Global

Open for participation until August 2nd

Register now
1

Which global brand manufacturers are most admired?

Who participating brands admire most on Amazon:

L'Oréal, Lego, Unilever, Felix (Purina) and P&G are consistently viewed, by peers, as the best brand manufacturers for Amazon execution & activation.

We asked this question in our 2023 Amazon benchmark. In our 2024 benchmark, you can cast your vote for the most admired brand manufacturer on Amazon!

2

How does my brand compare to our industry peers?

Brands participating in our Foundation, Advanced and Executive packages will have their results compared to industry benchmarks, by region, market and category, in order to identify critical gaps and where to focus to develop competitive advantages.

How does my organisation compare to the industry?

Split in 4 focus areas and an overall performance index, there is a clear gap in core group of manufacturers that dominate the Top 10 results.

MANUFACTURER BENCHMARK
PERFORMANCE INDEX
Rank
Brand
Score
1
PET CARE Manu.
65.3%
2
BWS Manu.
61.3%
3
HEALTH & BEAUTY Manu
57.5%
4
CONFECTIONERY Manu.
56.1%
5
MULTI-CAT. Manu.
55.9%
6
HEALTH & BEAUTY Manu.
55.9%
7
HEALTH & BEAUTY Manu.
54.7%
8
HEALTH & BEAUTY Manu.
52.8%
9
SOFT DRINKS Manu,
52.5%
10
BWS Manu.
51.2%
MANUFACTURER BENCHMARK
PERFORMANCE INDEX
Rank
Brand
Score
1
PET CARE Manu.
86.6%
2
CONFECTIONERY Manu.
75.0%
3
BWS Manu,
73.2%
4
HEALTH & BEAUTY Manu.
67.9%
5
HEALTH & BEAUTY Manu.
61.6%
6
HEALTH & BEAUTY Manu.
60.7%
7
MULTI-CAT. Manu,
59.7%
8
HEALTH & BEAUTY Manu.
59.0%
9
SOFT DRINKS Manu,
57.7%
10
HEALTH & BEAUTY Manu.
57.0%
MANUFACTURER BENCHMARK
PERFORMANCE INDEX
Rank
Brand
Score
1
BWS Manu.
76.7%
2
CONSUMER ELECTRONICS Manu.
60.0%
3
HEALTH & BEAUTY Manu
57.6%
4
CONFECTIONERY Manu.
56.7%
5
HEALTH & BEAUTY Manu
56.7%
6
MULTI-CAT. Manu.
56.2%
7
HEALTH & BEAUTY Manu.
55.0%
8
MULTI-CAT. Manu.
54.7%
9
PET CARE Manu
54.2%
10
DAIRY Manu
53.8%
MANUFACTURER BENCHMARK
PERFORMANCE INDEX
Rank
Brand
Score
1
MULTI-CAT. Manu.
58.7%
2
HEALTH & BEAUTY Manu
56.5%
3
HEALTH & BEAUTY Manu
55.5%
4
CONSUMER ELECTRONICS Manu.
55.0%
5
PET CARE Manu
55.0%
6
MULTI-CAT. Manu.
53.9%
7
MULTI-CAT. Manu.
52.0%
8
SOFT DRINKS Manu,
5L7%
9
HEALTH & BEAUTY Manu.
50.0%
10
HEALTH & BEAUTY Manu.
50.0%
MANUFACTURER BENCHMARK
PERFORMANCE INDEX
Rank
Brand
Score
1
PET CARE Manu.
68.1%
2
HEALTH & BEAUTY Manu
531%
3
MULTI-CAT. Manu.
53.0%
4
HEALTH & BEAUTY Manu.
52.6%
5
MULTI-CAT. Manu.
51.5%
6
CONFECTIONERY Manu
50.0%
7
HEALTH & BEAUTY Manu.
50.0%
8
HEALTH & BEAUTY Manu.
50.0%
9
PET CARE Manu.
50.0%
10
SOFT DRINKS Manu,
50.0%
3

How accurate is your digital shelf database?

The benchmark will uncover how manufacturers approach database management strategy and effectiveness today versus last year.

Are digital shelf databases maintained in a way that builds confidence?

There is no consistency in the market in terms of how digital shelf databases are maintained.There is also little confidence in the accuracy of database maintenance, with only 22% of respondents believing theirs is accurate.

4

Which digital shelf data and metrics is your brand missing?

How can your brand enhance its full funnel marketing campaigns, assess campaign performance and convert customer relevance into repeatable, scalable sales? It all starts with metrics and data. Evaluate your DSO data/metrics tracking and optimisation against industry peers. Are you ahead or behind?

What digital shelf data/metrics are missing that you would like access to?

Conversion, Traffic, Market Share, Device Share and broken out retailer Commerce sales data are the most desired additional metrics.

2024 Amazon Global Packages

Open for participation until August 2nd

Basic

Market insights

Activation success
Dominant partners/ agencies
Most admired brands
Industry trends, challenges, ways of working, Use of AI

Industry performance

Highest score

Average scores

Activities

Workshops
Presentations
FREE
Foundation

Market insights

Basic +
Personalised (brand manufacturer) scores

Industry performance

Highest score

Average scores

Activities

Workshops
Presentation of results
Contact for Pricing
Advanced

Market insights

Foundation +
Agile workshop per market: Results presented, debated in-market, actions prioritised

Industry performance

Highest score

Average scores

Activities

Workshops
Presentation of strengths,
development areas + detailed
recommendations.
Contact for Pricing
Executive

Market insights

Advanced +
Aggregate global and regional analysis
Regional & global workshops

Industry performance

Highest score

Average scores

Activities

Workshops
Executive level presentation of
results & recommendations
Contact for Pricing
2024 Amazon Global

Open for participation until August 2nd

Thank you for your interest in participating in our global benchmarking.

Our team will issue the benchmark options and instructions to you within 24 hours.

The DCG team is looking forward to your participation and to sharing impactful results and recommendations with your business.

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