THE GLOBAL STANDARD IN digital commerce cAPABILITY INTELLIGENCE
The first and only independent platform dedicated to elevating the global commerce ecosystem.
Empowering the world's
global brand manufacturers
What does great look like?
We can show you the way.
Built on a proprietary global peer benchmarking methodology, DCG delivers unrivalled intelligence to the entire commerce ecosystem - empowering decisions that are proven to drive sustainable, profitable growth
Understand how your peers are approaching their partnership with Amazon with intelligence anonymised from over 60 global brand manufacturers.
Optimisation
Understand strengths and gaps in capabilities, and your partner/ agency ecosystem across the entire digital shelf end-to-end process.
Media
Decide where to play, how to play, where to invest, and what to measure across Retail Media Networks.
Stack
Manufacturer deep dive into digital commerce data, tech, tools, process and people - at a market and retailer level.
The SEEC™
Methodology
Built on our proprietary SEEC™ methodology, DCG's platform provides unparalleled insights into digital commerce capabilities, enabling profitable growth for ecosystem participants.
What our community members say
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’redelighted to be participating in this new industry standard
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner. DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.
DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.
We ran the SEEC benchmarking in 15 markets which has helped us (1) recognise what is going well, and (2) put in place action plans to improve those areas where we are yet not confident and capable. SEEC helps us to pin-point opportunities for improvement, comparing to industry peers. Overall, I’d strongly recommend it.
Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.
