Empowering brands to win the digital shopper

Digital commerce benchmarking for consumer brands

Driving digital channel sales growth with expert benchmarking and best practice insights

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Achieve 60% higher than average
online revenues

Brands with advanced capabilities across
Strategy, Enablers, Execution and Culture ('SEEC') are achieving these results.
Learning from industry leaders is fundamental
to making sure you don't get left behind.
THE QUESTIONS WE ANSWER
How do our digital commerce capabilities compare to industry leaders?
What's happening in our category and across the wider industry?
Which technology & service providers/ agencies are best positioned to
help us win?

Where, when and how to win at
Digital Commerce

Pinpoint exactly where, when, how and how much to invest

Our digital commerce benchmarking and analytics delve into unprecedented operational levels of capabilities to uncover the true differentiators between leaders and laggards.
Combined with category and industry insights through a single lens.
"DCG's SEEC framework is a game-changer in terms of deeply understanding our current capabilities, setting our objectives and deciding how, where and when to invest."
Regional ecommerce director, APAC
"DCG doesn't just ask the critical questions - they bring the answers! So refreshing and a world apart from a typical 'consulting' approach."
Chief Marketing Officer
Global consumer goods brand
I am amazed at the level of granularity DCG has gone to – to uncover what success in digital commerce truly looks like”  
- APAC Ecommerce D2B Leader
Global consumer goods brand
"DCG’s dynamic, always-on benchmarking and industry insights drive our strategic investment decisions across APAC."
- VP Customer Development, APAC
Global beauty/ cosmetics brand
The CPG industry really needs such an independent perspective from which brands can make well-informed strategic decisions. DCG’s product vision certainly fills a big gap!”
Head of ecommerce & omnichannel, APAC
Global consumer goods brand
DCG’s offering is perfectly aligned to the demand for impartial, expert guidance in digital commerce.  The unique independent offering has great potential to bring our entire global organisation on the same page
Global Capability Leader
Global food & beverages brand
As DCG's benchmarking operates anonymously, brand names are not identified.
Our customers are available as references for non-competing brand peers.

Category Insights

Following our SEEC Digital Commerce capabilities framework, we have put together a number of category snapshots to help demonstrate the importance of performing against the key pillars of Strategy, Enablers, Execution and Culture ('SEEC').
Beauty & Personal Care

Brands covered: Amorepacific, Colgate, Estée Lauder, J&J, Kimberly-Clark, L'Oréal, P&G, Reckitt, Shiseido and Unilever.

Read this report to learn which brand(s):

- Are intent on 'Thinking like start-ups'

- Have embedded Digital in their DNA

- Has 29 digitally-enabled consumer centers

- Expects 80% of revenue to depend on digital offerings and operations by 2022

We're reliably told that these snapshots are pretty insightful - enjoy the read.


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Laptops

Brands covered: Apple, Acer, Asus, Dell, HP, Lenovo and Microsoft.


Read this report to find out which brand(s): 

- Are best positioned with access to 1P data through esports platforms

- Are strongest on social channels

- Are most advanced in integrating online and offline intelligence

- Has 600+ Click & Collect stores in India to gain control of the customer experience

We're reliably told that these snapshots are pretty insightful - enjoy the read.

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How to get started

We start by analysing your brand's digital commerce capabilities across the SEEC framework.
Simply enter details on your brand, your markets and your contact information. We won't delay in scheduling a call with one of our Digital Commerce experts.
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Beauty & Personal Care

Brands covered: Amorepacific, Colgate, Estée Lauder, J&J, Kimberly-Clark, L'Oréal, P&G, Reckitt, Shiseido and Unilever.

Read this report to learn which brand(s):

- Are intent on 'Thinking like start-ups'

- Have embedded Digital in their DNA

- Has 29 digitally-enabled consumer centers

- Expects 80% of revenue to depend on digital offerings and operations by 2022

We're reliably told that these snapshots are pretty insightful - enjoy the read.


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Domestic Appliances

Brands covered in our research include Breville, De'Longhi, Dyson, Groupe Seb, Midea, Philips and Xiaomi.


Read this report to learn which brand(s):

- Are best positioned on social channels

- Are over-investing in Amazon, Alibaba and JD.com

- Get the best ratings on Glassdoor

- Has been connecting digital media content online and offline since 2015

- Was the best-selling home manufacturer on major ecommerce channels such as Tmall, JD, and Suning for 8 consecutive years

We're reliably told that these snapshots are pretty insightful - enjoy the read.


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Petcare nutrition

Brands covered Diamond Pet, JM Smucker, General Mills, Hill's Pet, Mars Petcare, Purina, Spectrum Brands and Merrick.

Read this report to find out which brand(s): 

- Is talking 'omnichannel' and 'out with the old, in with the new'

- Are investing most in Direct-to-consumer ('DTC')

- Experienced the highest level of growth during the pandemic

- Are best positioned on social channels

We're reliably told that these snapshots are pretty insightful - enjoy the read.

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Laptops

Brands covered: Apple, Acer, Asus, Dell, HP, Lenovo and Microsoft.


Read this report to find out which brand(s): 

- Are best positioned with access to 1P data through esports platforms

- Are strongest on social channels

- Are most advanced in integrating online and offline intelligence

- Has 600+ Click & Collect stores in India to gain control of the customer experience

We're reliably told that these snapshots are pretty insightful - enjoy the read.

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Printers

Brands covered in our research include Brother, Ricoh, Fuji Xerox, Lexmark, Seiko Epson, Canon and Sharp.


Read this report to understand which brand(s):

- Are investing in customer data acquisition

- Has invested almost US$1bn in venture investments and recently launched an Innovation programme for start-ups in Southeast Asia

- Understood the importance of the omnichannel shopper back in 2011 and has since evolved in 'conversational search technology'

We're reliably told that these are pretty insightful - enjoy the read.

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