About

3 reasons we're different

Not just more strategy - we go deep, identify the key challenges and opportunities, find answers and independently identify the solutions.

Unprecedented, expert, operational & local market granularity. 'One size fits all' is not the way to win the digital shopper. You need localised expertise.

Single, web-based view of benchmarking analytics, solutions ecosystem and industry insights.

Who benefits

The Consumer

The consumer's digital experience has evolved over the past 15 years.

With the adoption of AR, live-streaming, individualisation, rapidly emerging retailer trends, evolving mega-sales events, brands must continuously improve their capabilities to engage and delight the digital shopper.

As brands enhance their capabilities, the consumer benefits through improved user experience.

Executive Leadership Team

Our primary customers are the Chief Executive, Commercial, Digital and Marketing Officers.
‍
We bring independent clarity to current and targeted capabilities - delivering the intelligence needed for executive teams to decide on where, when, how and how much to invest in digital commerce.

Key Decision Makers

Across all functions that contribute to digital channel success: Commercial/ Customer Development, Marketing (Brand, Ops, Trade/ Customer), Digital/ecomm, Supply Chain, Finance, HR/People.

The most progressive brands are embracing digital commerce as a cross-functional discipline.

Wider Team Members

Industry and category insights and reports deliver intelligence to staff with interest in and responsibility for digital commerce.

Brands that are leading in digital commerce are delivering a high level of intelligence to their teams across functions and markets. Channel customers (etailers, social, B2B partners) expect brand teams to have a high level of omnichannel and ecommerce knowledge.

The DCG Team

The DCG team shares a passion for bringing a new industry standard to consumer brands globally.

DCG has attracted a powerful network of associates and advisors with deep expertise in CPG, benchmarking and analytics. We also work with local research partners to bring the depth and granularity of local market knowledge to our benchmarking and insights.

Declan Kearney

CEO & Founder

Gregor Murray

Founder/
VP Strategy

‍

Chris Hatfield

Strategy lead – APAC

‍

Renee Hartmann

Strategic Advisor – GTM

‍

Tom Bangemann

Strategic Advisor - Benchmarking Expert

Sage Brennan

Strategic Advisor – GTM

‍

Emma Beaumont

Strategic Advisor - Branding, Content & Community Expert

Rushil Noronha

Strategy lead – India

‍

Doug Straton

Strategic Advisor

‍

Cameron O'Connor

Agile Coach & Partner

Aaron Zeng

Strategy lead – China

‍

Cash Van Halder

Legal Advisor & Forum Moderator

To become the global digital commerce capability industry standard

To enable the best-informed Digital Commerce organisation capability decisions to unlock digital and digitally-influenced growth for brands

Start benchmarking your capabilities