EMPOWERING ACTIONS to optimise digital and digitally-influenced sales.
Understand how your peers are approaching their partnership with Amazon with intelligence anonymised from over 60 global brand manufacturers.
Optimisation
Understand strengths and gaps in capabilities, and your partner/ agency ecosystem across the entire digital shelf end-to-end process.
Media
Decide where to play, how to play, where to invest, and what to measure across Retail Media Networks.
Stack
Manufacturer deep dive into digital commerce data, tech, tools, process and people - at a market and retailer level.
SEEC Capabilities
Digital commerce is at the core of today's unified commerce retail market.
As brand leaders, you need to decide where to prioritise investment in people, systems, tools and how to structure regional and local organisations.
To do that effectively, you need to understand your own capabilities relative to industry peers - both legacy and digital-native brands.
Addressing over 1,300 data points, the SEEC framework covers 44 sub-levels of capabilities, pin-pointing strengths and key gaps in capabilities versus peers. SEEC also extends to a deep-dive local market level, driving ownership and actionability.
By Region
Regional nuances are fully considered. Capabilities need in North America and Latam vary significantly to capabilities needed in Europe, Middle East and Asia.
By Market
Market dynamics are different and require local perspectives. With benchmark intelligence in over 30 markets globally, we understand what local markets need. In China, for example, we customised the entire SEEC framework (in Chinese) to the Chinese commerce ecosystem.
By Function
Our framework maps the roles and responsibilities of each function (from Leadership to Commercial, Marketing, eComm/ DComm, Supply Chain, Insights & Analytics, IT, Finance and HR) to the ultimate digital commerce strategy.
In-depth benchmarks
DCG offers in-depth coverage of the most critical digital commerce priorities proven to drive sustainable, profitable growth.
Digital Shelf Optimisation
With participants from over 30 countries, across 12 categories, and addressable spend of over $16bn, the benchmark identifies strengths and gaps in capabilities across: Accuracy of metrics, Understanding metrics, Ways of working, Competitive Advantage, Data gaps and Partners/providers.
Amazon
Answer key questions relative to how your peers are approaching their partnership with Amazon with intelligence from over 60 brand manufacturers.
Key topics addressed include Investment and Trading Terms, JBPs, Chargebacks, Centres of Excellence, Supply Chain and the ‘race for relevance’.
We deliver an immediate, actionable view of your key strengths and capability gaps.
Digital Retail Media
Intelligence to help you decide where to play, how to play, and what to measure to optimise investment in Retail Media Networks.
Key topics addressed: Strategy, Retailers & Channels, Budget, Partners, Execution and Measurement
Technology Stack
Deep dive into digital commerce data, tech, tools, process and people conducted at a market and retailer level.
Local market-level actions and global team visibility to understand the data and tool/tech landscape - enabling critical decisions around investment, consolidation and/or expansion.
What our community members say
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’redelighted to be participating in this new industry standard
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
We are on a journey to build best-in-class digital commerce capabilities, and DCG is a key partner. DCG’s understanding of the digital channel, rigorous benchmarking approach, and unbiased recommendations give us confidence that we are focusing on the right areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.
DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.
We ran the SEEC benchmarking in 15 markets which has helped us (1) recognise what is going well, and (2) put in place action plans to improve those areas where we are yet not confident and capable. SEEC helps us to pin-point opportunities for improvement, comparing to industry peers. Overall, I’d strongly recommend it.
Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.
