Digital commerce is at the core of today's
omnichannel retail market
The influence is only increasing
We get it. As brand leaders, you need to decide where to prioritise investment in people, systems, tools and how to structure their regional and local organisations.
To do that effectively, you need to understand your own capabilities relative to industry leaders - both legacy and digital-native brands.
Ultimately, you need to answer the following questions:
1. Do we have the right capabilities needed to be competitive?
2. How far are we from best-in-class in our category and across the wider industry?
3. What investments do we need to prioritise?
4. What actions do we need to take to materially improve our competitiveness?
