Introducing SEECTM - our flagship benchmark
Digital commerce is the fastest growing channel for brands and retailers but until now there has been no single source of peer capability intelligence.
We created SEECTM to provide brand manufacturers with independent insights that show where you are now, what your peers are doing and where to focus your investment to accelerate profitable growth.
By helping you understand your capabilities, compare these to your peers and show where improvements can be leveraged - all in just a few weeks - SEECTM gives you the clarity needed to make smarter, evidence-based decisions about your digital commerce investments.
Actionable intelligence you can rely on
Drawing on over 5 million data points, the SEECTM framework covers 45 capabilities, pinpointing your strengths and gaps compared to other brand manufacturers.
SEEC Live is for individuals to complete, representing your organisation, and delivers results, insights and recommendations within 2-3 days.
SEEC Foundation delivers local market and/or brand-level peer benchmark intelligence – typically designed for emerging growth markets/ brands.
SEEC Advanced is a comprehensive, cross-functional deep dive that brings together insights from across the business – from executive leadership to digital commerce, commercial, marketing, supply chain, IT, finance and other functions.
Free for individuals to complete on behalf of your organisation – results within 2-3 days
Local market and/or brand-level peer benchmark intelligence
Our flagship benchmark: comprehensive, cross-functional, market level deep-dive
Full visibility to empower your most strategic decisions
Developed in collaboration with leading global brand manufacturers, each capability maps to the responsibilities of each function’s role in delivering on your digital commerce objectives.
Strategy
Cleary defined strategy understood by executive and operational teams, and by external partners.
Be the ‘Brand of choice’ for digital channel partners.
Enablers
Comprehensive data, tools and insights covering multi-channel digital consumer journeys.
Actionable insights leveraging data science & AI.
Execution
Agile processes in place to facilitate actions.
Shared objectives with measurable results and reporting.
Culture
Collaborative, transparent environment both internally and with external partners.
Testing, Learning and Innovation encouraged.
Across all of these capabilities, our SEECTM benchmarking enables you to delve into the nuances of different regions and markets.
By Region
Regional nuances are fully considered. Capabilities needed in North America and LatAm vary significantly to capabilities needed in Europe, Middle-East and Asia.
By Market
Market dynamics are different and require local perspectives. With benchmark intelligence in over 50 markets globally, we understand what local markets need. In China, for example, we customised the entire SEECTM framework (in Chinese) to the Chinese commerce ecosystem.
By Function
Our framework maps the roles and responsibilities of each function (from Leadership to Commercial, Marketing, eComm/ DComm, Supply Chain, Insights & Analytics, IT, Finance and HR) to the ultimate digital commerce strategy.
A truly unique, independent framework that is full of detail, insights, and very tangible actions. We’re delighted to be participating in this new industry standard
DCG’s SEEC benchmarking goes to a deep level of cross-functional capability analysis, giving our markets a highly actionable, independent level of intelligence to make critical digital commerce capability decisions.
DCG's capability benchmarking helps consumer brands understand where they are in terms of capability today, and where to prioritise investment tomorrow
Great to partner & leverage the scale of such a wide & diverse group to gain such valuable insights.
Kellanova
This is extremely valuable, thought-provoking and enables us to set our strategy. The benchmarking delivers top down and bottom-up perspectives, and actionable recommendations.
DCG is a key partner. Their domain expertise, independence and rigorous benchmarking give us confidence that we are focusing on profitable areas and working with the right partners.
Love this work and looking forward to hearing how Unilever Digital Commerce benchmarks
DCG’s Chinese benchmarking and analytics are powerful and show a deep understanding of the Chinese digital commerce ecosystem.
DCG's independence and integrity is perhaps unique on a global scale. In a very short space of time, we have taken big decisions, aligned with our global HQ. This has made us truly agile.
We run SEEC Foundation benchmarking annually in 15 markets to help us (1) recognise what is going well, and (2) put in place action plans to improve capabilities to drive growth.SEEC helps us to pin-point opportunities for improvement, comparing to industry peers.
Our leadership, European and APAC teams got great value from DCG’s benchmarking support. DCG is key to enabling various strategic decisions for the business.
DCG is a key partner and source of digital commerce intelligence as we work towards our 2030 vision, and our objectives to build a connected commerce ecosystem
