Open from January 22nd, 2024 to February 23rd, 2024
We invite all brand manufacturers to participate in the DSO benchmark, to gain access to our 2024 DSO industry report. It's free for anyone at any level of any brand manufacturer to participate at the Basic level. We have more advanced options to evaluate your brand’s performance against industry standards. DCG digital commerce experts host workshops and make targeted recommendations for your organisation, to enhance its digital shelf optimisation processes.
See how your brand stacks up against industry standards
Market Insights: Gain access to in-depth market insights including most admired brands, industry trends & challenges.
Expert-hosted workshops: DCG’s agile local and regional workshops deep dive into brand strengths and development areas.
Executive level presentations of brand results and DCG’s tailored recommendations.
Anyone can participate for free and receive the industry trends output.
In our 2024 global DSO benchmark, we will incorporate both our 2023 core topics that remain relevant today (data acquisition, understanding of metrics, actionability, generation of true competitiveness) and add a number of new topics, including:
Internally and by tech providers
Content, Search, Test & Learn
Provider dashboards and internal reporting
Evaluating the roles of large and niche providers
How it fits in the wider Digital Commerce tech stack
Quotes on DCG's benchmarking from some of the world's leading brands
We are only running the benchmark for one month – closing February 23rd
Who participating brands believe is the best FMCG at digital shelf:
P&G, Unilever and L'Oréal are consistently viewed, by peers, as the best FMCG CP for digital shelf execution & activation.
We asked this question in Q1 2023, as part of our global digital shelf optimisation benchmark. In our 2024 benchmarking, you can cast your vote for the most admired FMCG/CPG brand manufacturer on the digital shelf!
Brands participating in our Foundation, Advanced and Executive packages will have their results compared to industry benchmarks, by region, market and category, in order to identify critical gaps and where to focus to develop competitive advantages.
How does my organisation compare to the industry?
Split in 4 focus areas and an overall performance index, there is a clear gap in core group of manufacturers that dominate the Top 10 results.
The benchmark will uncover how manufacturers approach database management strategy and effectiveness today versus last year.
Are digital shelf databases maintained in a way that builds confidence?
There is no consistency in the market in terms of how digital shelf databases are maintained.There is also little confidence in the accuracy of database maintenance, with only 22% of respondents believing theirs is accurate.
How can your brand enhance its full funnel marketing campaigns, assess campaign performance and convert customer relevance into repeatable, scalable sales? It all starts with metrics and data. Evaluate your DSO data/metrics tracking and optimisation against industry peers. Are you ahead or behind?
What digital shelf data/metrics are missing that you would like access to?
Conversion, Traffic, Market Share, Device Share and broken out retailer Commerce sales data are the most desired additional metrics.
We are only running the benchmark for one month – closing February 23rd
Market insights
Industry performance
Highest score
Average scores
Activities
Market insights
Industry performance
Highest score
Average scores
Activities
Market insights
Industry performance
Highest score
Average scores
Activities
Market insights
Industry performance
Highest score
Average scores
Activities
We are only running the benchmark for one month – closing February 23rd